Soft drink contract insights from BevTrust across videos, podcasts, and articles.
Articles in library: 24 · Editable in Admin
Our clients tell us the following.· Pepsi people are easier to deal with. They speak in plain English. They solve problems without too much bureaucracy. They accept fault for problems and try to quickly solve them.· Coke people have layers of bureaucracy to...
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Ever sit in a presentation from your soft drink supplier and think "I wonder if that's true"? Here's a short list of(and yes there is a long list) of false claims to watch out for.
Are your soft drinks sized and priced right? Ben Kitay, CEO of BevTrust Associates, explains this topic.
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When restaurant operators sign soft drink contracts, they don't realize that the contract has clauses in it that will keep them tethered to the supplier after the expiration. Find out why and how to fix it.
Many supply chain professionals are focused on maintaining their “relationship” with the soft drink supplier contacts. While relationships are important for some reasons, they should not be relied upon at the supply chain level during critical negotiations...
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They claim a lot. Is it true? Well, in some ways yes. In some ways no. Let's see what Ben gives them credit for.
Read the 8 Most Common Mistakes of Beverage Contracting before you sign your soft drink contract.
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The annual price increase...what does it really cost and why are you ignoring the damn thing?
Don’t rely on the advice of the negotiation books. If you are negotiating for the release of hostages, then a quick resolution of conflict is important. But more important for soft drink negotiation is making sure that your supplier is not comfortable with...
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Our clients gave us feedback to this question. We pass it along to you. Host Ben Kitay of BevTrust Associates walks you through what restaurant operators say about doing business with Coke and Pepsi.
McDonald’s announced that they are phasing out self-service drink stations for dine in customers by the year 2032. The stated reason is to “create a consistent experience across all occasions”. Opinion: The real reason for this move is that it will save the...
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Should you sign that volume commitment? Listen to this episode to find out.
When restaurant operators sign soft drink contracts, they don’t realize that the contract has clauses in it that will keep them tethered to their supplier long after the contract is expired. The worst of these clauses is called “unbundling". To be blunt, un...
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My clients and my prospective clients often ask me, “how far in advance of the expiration date should I start thinking about the contract?” The right answer is “now”.
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It's simple right? Just get it for free from your supplier. Not exactly. In fact, not at all. In this episode, we explore the real truth behind loaned equipment, and what the risks of using touch screen equipment are for your restaurant chain.
-Are you interested in knowing how your current soft drink contract compares to others? We would love to do the analysis for you. Here's what the analysis will tell you: -The dollar amount you can save on soft drinks How your contract compares to your compe...
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by Ben Kitay, BevTrust AssociatesMost restaurant operators focus on the rebates when negotiating soft drink contracts. While that is important, it is only a part of the important contract elements. That “great deal” is not so great when the contract lasts a...
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Are your soft drinks sized and priced right? Are you sure? In this episode, we look at what soft drink companies are doing with sizing and pricing in grocery stores, and how it can inform what QSR and fast casual operators do with their sizing and retail pr...
There is no other category where you can save as much risk-free money as soft drinks. Through a simple benchmarking process, we can show you the opportunity for savings and the landmines keeping you at a competitive disadvantage.
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Are you thinking about switching soft drink companies? Read our thoughts about the risks before you switch.
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When should you begin negotiating your next soft drink contract? The answer might surprise you. If you are within a year of your expiration, you may be dangerously late to get the best outcome. Soft Drink and Restaurant Industry veteran Ben Kitay walks you...
Learn more about the unbundling clause and how to avoid it!
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First let’s define value. In the restaurant world, there are very few brands that sneak through the operating environment to the consumer’s view. You don’t know if their produce is made by Green Giant. You don’t see the brand of dough the pizza is made with...
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In this episode, soft drink and restaurant industry veteran Ben Kitay walks us through the 5 basic sections of a soft drink contract and points out the land mines you don't want to step on. It's a six minute tour of one of the most one-sided documents you w...
Everything communicates. Watch your tone, posture, and facial expressions. They'll read you like a book.
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Pretty big. Our clients tell us that Coke and Pepsi and Dr Pepper are the only suppliers in their portfolio of suppliers that will take automatic, unnegotiated price increases every year. Every other supplier will call, talk it through, try to justify an in...
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Soft Drink and Restaurant veteran, Ben Kitay, explores the myths and truths about switching cola suppliers. What will happen? Why do it? Do I need Dr. Pepper? Will my sales go down? How do I know if I have a good deal? What about all the complaints on socia...
Don't let the relationship get in the way of getting the best deal you can
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What if your soft drink company representative came to you and said this:He wants you to pay thousands of dollars per restaurant to refurbish your equipment. Then he can use it for one of your competitors. Would you say no? Of course, you would. But here’s...
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If you are with a restaurant chain, you will want to know this. Restaurant operators tend to make these 8 most common mistakes. See if your contract or negotiation process has any of these. Restaurant and soft drink industry veteran, Ben Kitay, guides you o...
In general, we advise our clients to avoid volume commitments. We have seen too many volume commitments that end up extending the contracts to more than twice their intended length. Our experience tells us that a time-bound term, not volume-bound, is the be...
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Should you sign a volume commitment in your beverage contract? Read our thoughts on this topic.
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What do you do when your soft drink supplier shows up with a presentation? CEO of BevTrust, Ben Kitay, can help!
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How do you lose when you negotiate your soft drink contract? Ben Kitay, CEO of BevTrust Associates gives 5 ways this happens.
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What soft drink dispensing equipment is best for your business? BevTrust Associates can help you decide what is best for you.
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Can you afford to offer $1 drinks like your competitor? Ben Kitay, CEO of BevTrust Associates gives you the answer.
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Before you sign your soft drink contract, read our tips on what to do.
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Is your contract competitive? Ben Kitay, CEO of BevTrust, gives his expert advice on this topic.
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If you don't have professionals on your side, your legacy could be tarnished. Ben Kitay, CEO of BevTrust Associates explains why.
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Are you feeling trapped in your soft drink contract? Let BevTrust Associates help you.
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Why do you need expert support when negotiating your beverage contract?
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Your soft drink prices will be 20% higher in 2025 unless you do something about it. BevTrust Associates can help!
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Don't negotiate your soft drink contract alone! BevTrust Associates can help!
Read NowBen Kitay's podcast — the only show dedicated entirely to fountain beverage contracts and negotiations for multi-unit foodservice operators.
Through a simple benchmarking process, we can show you the opportunity for savings and the landmines keeping you at a competitive disadvantage.
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