Start Saving Money on
Soft Drinks
There is no other category where you can save as much risk-free money as soft drinks. Let's analyze your current deal and tell you how much you can save.
Why BevTrust?
There is no other category where you can save as much risk-free money as soft drinks.
The biggest and most successful brands in the foodservice industry trust BevTrust to negotiate their beverage contracts. Contact us today to start saving.
Meet the TeamRisk-Free
No savings, no fee. We're aligned with your success.
Insider Access
We know how Coke, Pepsi, and Dr Pepper think.
Global Scale
Experience in 35 countries for multi-unit brands.
Proven Results
$250M+ saved last year for the biggest brands in foodservice.
Ben Kitay
Ben served as Vice-President with The Coca-Cola Company in account management, finance, and general management roles.
While with Coca-Cola USA, he examined every foodservice contract negotiation on behalf of the President of the Fountain division and understood the benchmarks used to value contracts.
Internationally, Ben personally negotiated contracts in 35 countries and led relationships with 400,000 restaurants in Japan.
Meet the Full TeamHow We Help
Whether you operate 10 locations or thousands, we help restaurants save money on their soft drink programs.
Contract Analysis
We use the same financial modeling the beverage companies use. We'll determine the true value of your current contract and benchmark it against current industry standards.
Learn MoreRFP Planning
Looking for a guide to navigate beverage contracts? Our comprehensive 40-point RFP process ensures that every aspect is thoroughly examined during beverage negotiation.
Learn MoreNegotiation
BevTrust saves you money and gives you insider information about soft drink company behavior, negotiating strategies, and contract language landmines that lawyers often miss.
Learn MoreThe Biggest Brands in Foodservice Trust BevTrust
Doc B's Client Partner“We got a terrific soft drink contract”
We tried the other well-known beverage guy in the industry. He said he couldn't help us. Then we met BevTrust...we got a terrific soft drink contract. Couldn't have done it without BevTrust.Ron Dinella, CFO, Doc B's
Frequently Asked Questions
I think I have a pretty good contract. Do I really need BevTrust?
BevTrust’s free savings assessment will give you a full report on the value and relative worth of your contract. The contract will be analyzed with the same financial models that the soft drink finance managers use. You can’t get that anywhere else. Once you have the report, you can decide whether or not your contract is “pretty good”.
Do I really need to go through the standard terms and conditions with a fine-tooth comb?
Without a doubt. There is nothing standard about the standard terms and conditions. And a large number of the contract landmines are in that section. BevTrust can help you understand the implications of those clauses so that you can make good decisions about them.
I am already in a contract with a beverage partner, can you still help me?
No matter when your contract may end, you should always be laying the groundwork for the next negotiation. We are the only firm with 35 years of executive-level soft drink experience, C-level restaurant experience, and real knowledge of the benchmarks, cost structures, and soft drink company tactics. If we can't save you money, you don't pay!
What Makes BevTrust a Great Choice?
Soft Drink P&L Experience
BevTrust's people have real soft drink P&L experience and can translate that experience into insider information for you.
C-Level Restaurant Experience
BevTrust's people have C-level restaurant chain experience. They know what you are facing and how beverages can affect EBITDA.
Avoid Contract Landmines
BevTrust keeps you from stepping on contract landmines, including volume commitments that often extend agreements far beyond intended length.
Free Savings Assessment
Our free savings assessment includes a detailed report with benchmarked contract value using the same financial models used inside beverage companies.
You Want Better Margins on Your Soft Drinks. We Want to Help.
There is no other category where you can save as much risk-free money as soft drinks. Let's analyze your current deal and tell you how much you can save.
- Zero fees unless we save you money
- Confidential
- 35+ years of Coca-Cola executive expertise on your side
- Works for new contracts, renewals, and mid-contract situations
- Global coverage — US and 35+ countries
Request Your Free Assessment
No obligation. We'll respond within one business day.