Ben served as Vice-President with the Coca-Cola Company in account management, finance, and general management roles. While with Coca-Cola USA, he examined every foodservice contract negotiation on behalf of the President of the Fountain division, affording him the opportunity to both study the complexities of every US fountain negotiation and understand the relative benchmarks.
Ben led the Foodservice/On Premise division of Coca-Cola’s most profitable market, Japan, overseeing relationships and negotiations with 400,000 restaurants, theme parks, and transportation venues, including Tokyo Disneyland, Universal Studios Japan, and all international foodservice brands.
Ben also served as:
President and COO of Sega Entertainment USA
Senior Vice President of Cinnabon,
President of Sarku Japan Restaurants
Global Vice President for Beverages and Salty Snacks for Subway’s IPC.
International: Ben personally negotiated contracts in 35 countries for several global brands, and brought them savings of hundreds of millions of dollars through soft drink negotiations with various beverage suppliers.
Greg L. Petro
Coffee & Tea Expertise, Deep Soft Drink Experience
With 20 years of Coca-Cola service, both domestic and international, and 10 years as Vice President of Royal Cup Coffee's National Accounts division, Greg has the knowledge and experience to give BevTrust clients access to the best advice in the industry. Greg is Chief Operating Officer of BevTrust Associates.
Business Development & Finance Chief
Tom is the former CFO of Huddle House and brings a wealth of restaurant finance experience to the BevTrust team.
Account Services Team
Elia Beaman, Account Executive