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Meet the team that saved
$120 million dollars for their clients last year
CHIEF EXECUTIVE OFFICER
Ben served as Vice-President with the Coca-Cola Company in account management, finance, and general management roles. While with Coca-Cola USA, he examined every foodservice contract negotiation on behalf
of the President of the Fountain division, affording him the opportunity to both study the complexities of every
US fountain negotiation and understand the relative benchmarks.
Ben led the Foodservice/On Premise division of Coca-Cola’s most profitable market, Japan, overseeing relationships and negotiations with 400,000 restaurants, theme parks, and transportation venues, including
Tokyo Disneyland, Universal Studios Japan, and all international foodservice brands.
Ben also served as:
President and COO of Sega Entertainment USA
Senior Vice President of Cinnabon
President of Sarku Japan Restaurants
Global Vice President for Beverages and Salty Snacks for Subway’s IPC
International: Ben personally negotiated contracts in 35 countries for several global brands, and brought them savings of hundreds of millions of dollars through soft drink negotiations with various beverage suppliers.
Greg L. Petro
CHIEF OPERATING OFFICER
Coffee & Tea Expertise, Deep Soft
With 20 years of Coca-Cola service, both domestic and international, and 10 years as Vice President of Royal Cup Coffee's National Accounts division, Greg has the knowledge
and experience to give BevTrust clients access to the best advice in
Greg is Chief Operating Officer of
BUSINESS DEVELOPMENT & FINANCE CHIEF
Tom is the former CFO of Huddle House and a restaurant industry veteran. He brings a wealth of restaurant finance experience to
the BevTrust team.
We are the only firm with 35 years of executive-level soft drink experience, C-level restaurant experience, and real knowledge of the benchmarks and cost structures.
The biggest and most successful brands in the foodservice industry trust BevTrust to negotiate their beverage contracts. You should too. Contact BevTrust today.
Learn from 35 Years of Experience
Start saving money today
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