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Meet the team that saved 
$180 million dollars for their clients last year

Benjamin Kitay


Ben served as Vice-President with the Coca-Cola Company in account management, finance, and general management roles. While with Coca-Cola USA, he examined every foodservice contract negotiation on behalf 
of the President of the Fountain division, affording him the opportunity to both study the complexities of every 
US fountain negotiation and understand the relative benchmarks.


Ben led the Foodservice/On Premise division of Coca-Cola’s most profitable market, Japan, overseeing relationships and negotiations with 400,000 restaurants, theme parks, and transportation venues, including 
Tokyo Disneyland, Universal Studios Japan, and all international foodservice brands.


Ben also served as:
President and COO of Sega Entertainment USA
Senior Vice President of Cinnabon
President of Sarku Japan Restaurants
Global Vice President for Beverages and Salty Snacks for Subway’s IPC


International: Ben personally negotiated contracts in 35 countries for several global brands, and brought them savings of hundreds of millions of dollars through soft drink negotiations with various beverage suppliers.

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Greg L. Petro


Coffee & Tea Expertise, Deep Soft 
Drink Experience

With 20 years of Coca-Cola service, both domestic and international, and 10 years as Vice President of Royal Cup Coffee's National Accounts division, Greg has the knowledge 
and experience to give BevTrust clients access to the best advice in 
the industry. 

Greg is Chief Operating Officer of 
BevTrust Associates.

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Tom Cossuto


Tom is the former CFO of Huddle House and a restaurant industry veteran. He brings a wealth of restaurant finance experience to 
the BevTrust team.

Elizabeth Mattingly


Emma Grasso


Why Bevtrust?

We are the only firm with 35 years of executive-level soft drink experience, C-level restaurant experience, and real knowledge of the benchmarks and cost structures.
The biggest and most successful brands in the foodservice industry trust BevTrust to negotiate their beverage contracts. You should too. Contact BevTrust today.

Start saving money today

Contact us to schedule a free savings assessment

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start learning today!

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