35+ Years Of Expert Advice From Our BevTrust Team

Ben Kitay

It’s a Mistake to Ignore the Term

by Ben Kitay, BevTrust Associates Most restaurant operators focus on the rebates when negotiating soft drink contracts. While that is...

Ben Kitay

Surprise! You Owe the Soft Drink Company Money at the Expiration of The Contract …Why?

When restaurant operators sign soft drink contracts, they don’t realize that the contract has clauses in it that will keep them tethered...

Ben Kitay

What value do soft drink companies really add?

First let’s define value. In the restaurant world, there are very few brands that sneak through the operating environment to the...

Ben Kitay

How Big a Bite Does the Annual Price Increase Take?

Pretty big. Our clients tell us that Coke and Pepsi and Dr Pepper are the only suppliers in their portfolio of suppliers that will take...

Ben Kitay

Is There Really a Difference in Doing Business with Coke or with Pepsi

Our clients tell us the following. · Pepsi people are easier to deal with. They speak in plain English. They solve problems...

Ben Kitay

Watch Out...Land Mines Ahead

What if your soft drink company representative came to you and said this: He wants you to pay thousands of dollars per restaurant to...

Ben Kitay

Forget Your Negotiation Books

Don’t rely on the advice of the negotiation books. If you are negotiating for the release of hostages, then a quick resolution of...

Ben Kitay

Unlimited Price Increases?

Are you feeling trapped in your soft drink contract? Let BevTrust Associates help you.

Ben Kitay

How To Lose When You Negotiate Soft Drink Contracts

How do you lose when you negotiate your soft drink contract? Ben Kitay, CEO of BevTrust Associates gives 5 ways this happens.

Ben Kitay

Remember, You're The Customer

When negotiating your soft drink contract, remember that you're the customer. Ben Kitay asks key questions you need to ask.

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