Ben Kitay
What value do soft drink companies really add?
First let’s define value. In the restaurant world, there are very few brands that sneak through the operating environment to the...
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35+ Years Of Expert Advice From Our BevTrust Team
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Ben Kitay
- May 31
- 2 min
How Big a Bite Does the Annual Price Increase Take?
Pretty big. Our clients tell us that Coke and Pepsi and Dr Pepper are the only suppliers in their portfolio of suppliers that will take...
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Ben Kitay
- May 31
- 2 min
Is There Really a Difference in Doing Business with Coke or with Pepsi
Our clients tell us the following. · Pepsi people are easier to deal with. They speak in plain English. They solve problems...
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Ben Kitay
- Mar 22
- 1 min
Watch Out...Land Mines Ahead
What if your soft drink company representative came to you and said this: He wants you to pay thousands of dollars per restaurant to...
180
Ben Kitay
- Jan 18
- 1 min
Forget Your Negotiation Books
Don’t rely on the advice of the negotiation books. If you are negotiating for the release of hostages, then a quick resolution of...
120
Ben Kitay
- Jul 29, 2021
- 1 min
Unlimited Price Increases?
Are you feeling trapped in your soft drink contract? Let BevTrust Associates help you.
110
Ben Kitay
- Jul 26, 2021
- 1 min
How To Lose When You Negotiate Soft Drink Contracts
How do you lose when you negotiate your soft drink contract? Ben Kitay, CEO of BevTrust Associates gives 5 ways this happens.
220
Ben Kitay
- Jun 30, 2021
- 1 min
Remember, You're The Customer
When negotiating your soft drink contract, remember that you're the customer. Ben Kitay asks key questions you need to ask.
180
Ben Kitay
- May 11, 2021
- 1 min
Soft Drink Contracts Are Different...Know What You Don't Know
Soft drink contracts are different... let the BevTrust experts help!
130
Ben Kitay
- Mar 30, 2021
- 1 min
Is Your Contract Competitive?
Is your contract competitive? Ben Kitay, CEO of BevTrust, gives his expert advice on this topic.
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