• Ben Kitay

Watch Out...Land Mines Ahead

What if your soft drink company representative came to you and said this:

He wants you to pay thousands of dollars per restaurant to refurbish your equipment. Then he can use it for one of your competitors.


Would you say no? Of course, you would. But here’s the problem. He doesn’t have to ask. It’s already in your contract. Find out how to stop this unhealthy, untenable, and largely hidden big soda practice that hurts the restaurant business and stifles competition.


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