• Ben Kitay

When Your Soft Drink Supplier Shows Up With A Presentation...

Updated: Nov 5, 2021

The power point marathon means they want something from you.


Pay careful attention.


You have just entered into a negotiation.


Are you prepared?


● Do you know what you can ask for?

● What are your competitors actually paying for the same thing?

● Where’s their limit?

● What’s possible?

● What would be the best outcome for them…for you…for both of you?

● Do you know how to respond when they say no?


A negotiation with a soft drink supplier requires an intimate understanding of how the soft drink companies think, and what their true economics are. If you are not in possession of that intimate knowledge... well, that’s exactly where we can help you.


The soft drink companies turn presentations into negotiations. Be prepared.


Contact BevTrust Associates today.





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