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Content Library
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Soft drink contract insights from BevTrust across videos, podcasts, and articles.
Articles in library: 23
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Start Negotiating Early For Soft Drink Contracts
My clients and my prospective clients often ask me, “how far in advance of the expiration date should I start thinking about the contract?” The right answer is “now”.
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Soft Drink Contract Financial Analysis
-Are you interested in knowing how your current soft drink contract compares to others? We would love to do the analysis for you. Here's what the analysis will tell you: -The dollar amount you can save on soft drinks How your contract compares to your compe...
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Financial Savings in Soft Drink Contracts
There is no other category where you can save as much risk-free money as soft drinks. Through a simple benchmarking process, we can show you the opportunity for savings and the landmines keeping you at a competitive disadvantage.
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Soft Drink Contract Standard Terms and Conditions
Learn more about the unbundling clause and how to avoid it!
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Body Language in Soft Drink Negotiations
Everything communicates. Watch your tone, posture, and facial expressions. They'll read you like a book.
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Soft Drink Contract Negotiation Relationships
Don't let the relationship get in the way of getting the best deal you can
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Why You Shouldn't Sign a Soft Drink Volume Commitment
In general, we advise our clients to avoid volume commitments. We have seen too many volume commitments that end up extending the contracts to more than twice their intended length. Our experience tells us that a time-bound term, not volume-bound, is the be...
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Is It Risky To Switch Soft Drink Suppliers?
In general, the most common question we hear is whether switching suppliers puts beverage sales at risk. In over 30 years, we have never seen sales decline because a restaurant chain changed cola brands. Most of what operators worry about before a switch turns out not to be true.
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Avoid Unbundling
Unbundling is the money you owe your supplier if you take loaned or leased equipment and your contract expires before the equipment is fully depreciated. You will find the clause buried in the standard terms and conditions.
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Negotiate with Excellence
Everyone pays the same published invoice price. What separates a good deal from a bad one is how much you get back in rebates, and that comes down entirely to how well you negotiate.
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Negotiation Process
If you're within 12 months of expiration, you're already late. Your supplier started laying the groundwork long before you did.
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Problems With Volume Based Contracts
A volume commitment makes the term predictable for your supplier and unpredictable for you. We've seen a 10-year deal stretch to a projected 30.
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Restaurants Get Taken Advantage Of
The contracts are restrictive, the free equipment isn't free, and the largest chains pay a fraction of what everyone else does. Here's how the gap gets built, and why most operators never see it coming.
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Volume Based Terms
Push for a time-only term. You don't want to be locked into a 10 or 15-year contract when you planned for five.
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Audio
Soft Drink Purchasing for Restaurant Chains
Ben Kitay's podcast — the only show dedicated entirely to fountain beverage contracts and negotiations for multi-unit foodservice operators.
FREE SAVINGS ASSESSMENT
There is no other category where you can save as much risk-free money as soft drinks.
Through a simple benchmarking process, we can show you the opportunity for savings and the landmines keeping you at a competitive disadvantage.
Start Saving Money on Soft Drinks
Request your free savings assessment today.