Your soft drink prices will be 20% higher in 2025 than they are now, unless you do something about it.
Your soft drink supplier will mandate a raise of at least 4% every year, without a performance review and without performing well for it.
Do you get a 4% raise, even if you don't perform?
Do your other suppliers take a 4% or more increase every year without discussing it with you?
Of course not. Then why do you let your soft drink supplier do it?