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Benjamin Kitay CEO of BevTrust Associates

Benjamin Kitay

Ben served as Vice-President with the Coca-Cola Company in account management, finance, and general management roles. While with Coca-Cola USA, he examined every foodservice contract negotiation on behalf of the President of the Fountain division, affording him the opportunity to both study the complexities of every US fountain negotiation and understand the relative benchmarks.


Ben led the Foodservice/On Premise division of Coca-Cola’s most profitable market, Japan, overseeing relationships and negotiations with 400,000 restaurants, theme parks, and transportation venues, including Tokyo Disneyland, Universal Studios Japan, and all international foodservice brands.


Ben also served as:


President and COO of Sega Entertainment USA 

Senior Vice President of Cinnabon, 

President of Sarku Japan Restaurants

Global Vice President for Beverages and Salty Snacks for Subway’s IPC.


International: Ben personally negotiated contracts in 35 countries for several global brands, and brought them savings of hundreds of millions of dollars through soft drink negotiations with various beverage suppliers. 

Greg Petro coffee and tea expert at BevTrust Associates

Greg L. Petro

Coffee & Tea Expertise, Deep Soft Drink Experience

With 20 years of Coca-Cola service, both domestic and international, and 10 years as Vice President of Royal Cup Coffee's National Accounts division, Greg has the knowledge and experience to give BevTrust clients access to the best advice in the industry.  Greg is Chief Operating Officer of BevTrust Associates.

Tom Cossuto

Business Development & Finance Chief

Tom is the former CFO of Huddle House and a restaurant industry veteran.  He brings a wealth of restaurant finance experience to the BevTrust team.

Tom Cossuto business development and finance chief at BevTrust Associates

Account Services Team

Elizabeth Mattingly, Account Executive

Emma Grasso, Account Manager

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